A Mini official have recently said that the new Alfa Romeo MiTo and Audi A1 are fierce rivals, but that they can not modify the sales of the British automaker.
This year was marked by a strong rivalry on the segment that Mini Cooperdominated so far. One by one, Audi and Alfa Romeo have expressed their wish to take a piece of the segment dominated by the Brits, with their A1 and MiTo models. Although all hurried to announce that Mini might see their sales dropping in the next few years, it seems that the Brits want to rule out the rumors.
Davit Woolcott, the CEO of Mini Australian Division, said a few days ago hat the company’s sales are not threatened by the Audi A1 and Alfa Romeo MiTo models, although he admits that the two cars are fierce and competitive rivals.
Woolcott wanted to add that, unlike the competition, Mini can count on a series of advantages, considered as main features of the brand: a wide range of models and versions, the road behavior comparable to one of a kart, for the top versions, and the emotional element around which the models are built. Even this last feature may tilt the balance decisively in favor of Mini.
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