The Pink Energizer

The pink rabbit created by advertisement makers of TBWA/Chiat/Day Los Angeles for advertising of batteries Energizer, — know all.
Years go, and the rabbit still without breaks and days off: drums and drums, drums and drums...

Forever with drum

The pink rabbit Energizer

Muhammad Ali's phrase became advertising slogan Gatorade

Agency TBWA/Chiat/Day Los Angeles and director Adam Berg have compiled inspiring spot for sports drink Gatorade G2.

Gatorade G2 by Muhammad Ali

Authors have replaced tone of communications and have addressed to a legend of world boxing to Muhammad Ali.

At the heart of campaign a phrase of the legendary boxer «Float like a butterfly. Sting like a bee», — which became the motto of many professional sportsmen.

Legendary sportsmen

In a videoclip known sportsmen, such as Dwyane Wade, Serena Williams, Derek Jeter, Landon Donovan, Chellsie Memmel and Abby Wambach — show perfection of the physical form and strength of mind.